SG Girl Abroad

Orchestrate efficient customer service

‚  0 Comment

Today, Life Sciences sales, marketing, and information technology leaders implement a number of customer engagement disciplines including Multichannel Marketing (MCM), Omnichannel
Marketing (OCM), and in some cases, proprietary home grown sales and marketing strategies derived from digital initiatives coupled with analytics. MCM and OCM are defined as the broadcast on multiple channels, with a focus on a customer’s channel preference and the customer buying journey.

You Might Also Like

No Comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *